The right internet marketing agency is a critical component
to your success online. You need to know that you are partnering with someone
that is as invested in your success as you are. Finding the right combination
of cutting edge digital techniques and tried and true marketing concepts can be
a challenge. Avoid these common mistakes when engaging an internet marketing
agency.
Two Unique Words: Internet and Marketing
You've probably heard that some companies make the mistake
of relying on their web developer for marketing help or a marketing outlet for
internet help. That's not the right thing to do. You need a true internet
marketing agency that understands both how to create a marketing plan and how
to effectively implement it online. You want someone that understands that you
have a brand and you want to enhance it with an effective and coherent online
strategy.
While the Web is World-Wide, It is not One-Size
What is article marketing or video marketing or web 2.0 or
blogging or...well, you get the picture. There are a whole slew of different
media on the internet and almost every one of them can be used by your internet
marketing agency. Look out for companies that promote a one-size fits all
package or policy. You need someone that is going to work with you to
understand your business and what strategies will work best for your goals.
The Key(word) to Effective Marketing is Research
Many companies go in to online marketing thinking, "I
need to get ranked for this keyword," or "My business is all about
that keyword." Beware of the apathetic company that just takes your word
for it. It is the duty of your phenomenal internet marketing agency to find the
best keywords and phrases that will actually convert into customers - and make
you money. Marketing gets your message out; effective marketing puts your
message right in front of your potential clients.
Yes, Split Some Hairs
The best marketing firms out there make their most important
contribution well before a campaign is ever run. How do they do it - by
split-testing. Avoid a foolish company that just wants to make some changes to
your site's copy and add a couple of meta-tags. Your digital marketing is a long
term relationship. A professional internet marketing agency is going to stay
with you and test multiple messages on multiple keywords through multiple
channels.
Brand New World
Your message is important. That being said, people often buy
from people they know, like and trust. Your online presence is the perfect way
to create a brand that allows your clients and your potential clients to know,
like and trust you. If an online marketing company doesn't understand your
brand or, worse yet, thinks brands don't matter, run don't walk - get away -
quickly. Your internet marketing agency will help you create a coherent and
comprehensive online brand that will turn your clients into fanatical
supporters of you and your products.
Know Now, Know Later
The internet is constantly changing. Whether it's a search
engine changing parameters or your clients becoming mobile, you need an
internet marketing agency that is on the cutting edge of technology and trends.
Watch out for the lazy company that is riding on past success. Engage with
someone that is highly active in the marketing and online communities.
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